Social Media

Read this: week of 12/15/14:

As the year comes to an end, I am starting to reflect on what I did in this past year so I can achieve what I want for next year. One of those things is to increase my blogging presence and I present a new weekly installment: “Read This” it will be a weekly roundup of articles I found interesting that I would like to share with you all. I would love to hear your feedback, if you like this please comment below, or if you don’t also comment below so that I can know how to improve it.

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Freebie Friday: Free mobile wallpaper download

I’ve been practicing my photoshop skills and have been making wallpapers for my electronic devices and I thought I would share them with you. Also, if you have any requests for a wallpaper (like if you have a favorite quote or a favorite color, leave it in the comments below.  The first one is the larger size, for larger phones, then the bottom one is for phones with smaller screens.

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Social Media Series: LinkedIn

social media series

I’ve always read articles and heard people say that LinkedIn is a great resource for networking, and finding a job, but I never understood how to use it – until now. Last time we talked about Twitter, and today I will show you how easy it is to use LinkedIn to promote your brand, network, and find a job.

What is LinkedIn?

It is a social media site used by professionals and companies to network, research companies, find a job, and connect with others. It’s like Facebook, but for professionals.

Networking:

To network with others, you want to join groups that represent your interests, or career industry. For example, I am a part of the PR Intern and Young PR Pros groups because that is the industry I want to work in. All you have to do is enter your industry in the search bar and see which groups are listed then join the ones you like.

Also, you can join groups based on your affiliations. If you are a part of a professional network, you can join that LinkedIn group. Some examples of these types of groups are: college/alumni groups, employees of a company, and national professional networks.

Promoting your brand;

LinkedIn is a great source for promoting your brand because there are so many professionals on LinkedIn. You can share articles about your industry, or if you have a blog share posts from your blog, similar to what you would do on Twitter, but without being confined to 140 characters.

Finding  a job:

First, you need to make sure your profile is complete. You should have a professional (or as close as you can get to professional) head shot, your resume, and your school. Then you can follow companies you want to work for and they will post when they are hiring. Or, you can use the search bar and type in a position or field you want to work in and see what jobs come up. Usually, the company provides instructions for how to apply, or leave a contact email that you can contact for more information.

There you have it! I hope I helped you understand how to use LinkedIn, and if you have any questions leave them in the comments below.

Social Media series: Twitter: how to use it to connect with others and build your brand

social media series

I always see people using social media the wrong way (more on that later), so I decided to create a series of posts that will feature a different social media site each week, and I will tell you how to use it to promote your brand. This week is all about twitter.

What is twitter?

Twitter is a social media site that allows you to make posts (called tweets) of up to 140 characters, share links and photos, and participate in conversations (called twitter chats) using hashtags.

How do I use it?

You can use twitter to network, promote your brand, or even get a job!
Networking
There are so many influential people on twitter that you can connect with by simply using the search feature. You type in the field you are interested in, and a list of twitter users that talk about that field will be listed. Then you look through their timeline and see if it is someone who you want to follow. Don’t forget to reach out to them and make a connection (e.x. “hey (insert twitter name here) your tweets are so inspirational because I want to be in the (enter your career/ interest field here) industry” and you build a relationship from there. But remember, building relationships take work so remember to keep reaching out to the person to keep in contact.
Personal branding
Your twitter page is a reflection of your brand so you want to make sure it is sending the message you want to send. You can use twitter to tweet breaking news in your industry, articles written about it, or any advice you may have. Also, don’t feel that you need to be 100% professional, if you do, you run the risk of sounding stiff and fake. When people follow your brand, they want to know about you as a person too, but make sure what you share about your personal life is appropriate. Try to maintain at least a 70% professional to 30% personal ratio in your tweets.
Finding a job
I’ve heard of people who have gotten hired from twitter read this article about it and I’m going to give you some tips that may help you.
1. Do a twitter search of the industry you want to work in (#finance, #sales, #advertising, etc)
2. Make a list of companies you want to work for and follow the company’s page, the CEO’s page, and, if you can, the person doing the hiring. This is extra but you can try to find a person working in the position you desire you to be in, so you can get an idea of what they do. Following these people will help you find out when they are hiring, and you can even tweet them and build connections like we discussed.
3. Tweet about you skills, share interesting articles, and interact with people, which is what you are already doing if you are promoting your brand correctly.
I hope you’ve learned something new about twitter, and if you have any questions, leave them in the comments section below.