personal branding

Why You Need a Personal Branding Strategist (AKA me)

Personal Branding Strategist Tia T. James

When it comes to personal branding, people usually only think about the visual elements like a logo, brand colors, and font choices. But I am here to tell you that while all of that is necessary, it is equally as important to have a strong strategy behind your brand. It’s similar to that phrase, “If you don’t stand for something, you’ll fall for anything.” If your brand doesn’t have a clear position, it’s unclear what you’re trying to do, who you’re trying to reach, and what value you bring to them. For  example, let’s say you are looking for someone who can provide landscaping services for your home. You come across a website, and a woman lists all of her services which include landscaping, cooking, and tutoring math to high school students. You would be less likely to hire her than you would someone who has pictures of their landscaping services, tells you about their expertise, and tells you how they can help you. This is not to say that you can’t be interested in more than one thing, you that you can’t offer more than one service, I am saying that you need to make your purpose as clear as possible so people can easily recognize what value you bring them.

If you find yourself in a situation of not knowing how to pinpoint your mission, or if you have a personal brand and are not sure how to convey that value to others, you and I need to talk. Together, we can come up with a plan that gives you the clarity and the focus you need to strategically execute your brand and reach the people you want to reach. After our weekly coaching sessions, you’ll leave with tangible and intangible assets that will take your brand to the next level. Sound good? You can sign up here


How to Get Your Life Together for 2016

How to get your life together for 2016
2015 has been a great year for me: I was accepted into the #1 Journalism school, purchased my domain, moved into my first house and have been selected as a speaker for a conference on women’s leadership. But, even with all of those accomplishments, there were moments were I felt lost and felt I wasn’t accomplishing the goals I set for myself. As a junior in college I often get worried that I don’t have it all (what I want to do with my life) planned out, and I know a lot of my friends do too. But luckily, we can use 2015 as a learning experience on how to make 2016 better.
If you feel like you’re in a rut or just don’t know what you want to do, here are some tips to make sure 2016 is a great year:

Get Inspired

First you have to figure out what it is that you want. It always helps be to visualize things so I like to create Pinterest boards of things I want to accomplish or goals I have. If you want to make this more hands on you can create a physical vision board and print out images or get them from magazines.

Or you can look up articles on people who are in your field or related field, or who have accomplished what you’d like to. For me, those people are Emmelie De La Cruz, Rhonesha Byng and Meagan Ward (you should look them up!). This helps you understand that your goals are tangible and you have the power to achieve them.

Create a Plan

Now that you have an idea of what you’d like for 2016 (if you don’t, leave a comment or email me, I’m happy to give you advice), it’s time to get to work! The reason so many New Year Resolutions fail is because a lack of planning.

Break your ultimate goal (or goals) into manageable chunks that you can divide into the 12 months (or whenever your deadline is). Your ultimate goal should be specific enough that the breaking down part will be easy. For example, instead of  “I want to start my own business in 2016” go for something like “I plan to open a bakery that specializes in gluten free items,” then your chunks could be getting your business license, raising money if you plan to have a physical location, and building your clients.

Step Out of Your Comfort Zone

None of this will work if you don’t give it 100% and that means stepping outside of your comfort zone. You can’t keep doing the same thing but expect different results. Take that leap of faith. Apply for that internship you don’t think you will get. Buy that gym membership. Talk to your teacher about starting new research. Whatever it is, I believe you can do it.

Tell me how you plan to make 2016 a great year! I’ve even made a template for you twitter users:

If you’re not on twitter, leave a post on my Facebook page 

Get to planning and keep me updated!

What is Personal Branding?

What isPersonal Branding- (1)

You’ve probably heard so seen the term “personal branding” being thrown around on social media and on blogs (I’ve mentioned it here, here and here), and are wondering exactly what it means. To put it simply, personal branding is what you want to be known for. When your friends mention you, what words do they use? This can help you start to figure of what your personal brand is. From there you can begin to create your personal branding statement, which combines who you are with what you do and how it helps others. A common misconception is that personal branding is only for entrepreneurs, but I think everyone can harness the power of a personal brand. 

That’s the short and sweet version! If you have anymore questions about personal branding or want me to help you create your personal branding statement, feel free to leave a comment or shoot me an email. 

*there will be more of these “short and sweet” posts that address frequently asked questions. If you have a question that you would like me to answer in a post, then you can send me an email or leave a comment as well*