I am interested in working on the account side of an agency, specifically working with strategy and research to create consumer insights to fuel the creative campaign. My resume can be found here Tia James’ Resume and more details about specific projects can be found below.
Skittles + NFL
Task: Research and observe the Skittles brand to make a recommendation on how to make Skittles synonymous with the NFL home game day viewing experience.
Method: Worked in a group with five others to conduct primary and secondary research on Skittles and the NFL. Primary research included conducting focus groups and in depth interviews, and secondary research required us to look at industry trends on websites like Mintel.
Our findings were compiled in this book. Skittles + NFL Book
2016 Jeep Renegade
Task:Create a fully integrated advertising campaign for the 2016 Jeep Renegade.
Method: After selecting adventurous, outdoorsy millennials as our target, we came up with the Jeep Renegade being an amphibian since it functions so well on and off-road.
Our campaign presentation is here Renegade Presentation and our creative brief is here Renegade creative brief